5 Incredible Transformations In Brand Marketing Strategy In India
The future of brand marketing can be found in India. Over the last ten years, there’s been a remarkable transformation in Indian consumption patterns. The country has seen booming demand for new products like smartphones, which has resulted in a host of new start-ups that offer performance and design customized products catering to these tastes. Major Transformations In Brand Marketing Strategy Brand management assumes greater significance in India by introducing online shopping–now each category of products conceived and launched are competing with other brands in an online space. Some major transformations brand marketing strategy in India are: Digital Takes Over Advertising Most of the brand marketing strategy in India today is powered by a consumer's mobile phone. This gives brands new opportunities to reach out to people, albeit in short bursts. Brands can access consumers wherever they are and engage them on their terms. The Rise Of Influencers Today, influencers are a major