Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. The most successful companies today, despite this turbulence, are ones willing to remain flexible and make changes rapidly- some even get creative with what they offer to create a more positive environment for themselves! Despite the pandemic, many businesses remain optimistic in 2021. COVID-19 has forced the world to make significant shifts in business and marketing. Digital marketing services have become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets. We expect that number will only continue to increase in 2021. Businesses are adapting quickly to remain relevant. Here we have compiled the 2 best digital marketing services that will help your business to sustain and grow during such trying times.
Video Marketing
Mobile video consumption increases by 100% every year. 78% of people watch online videos weekly, and 55% watch daily. 54% want more video content moving forward.
99% of marketers say they already use video marketing as a part of their digital marketing strategy, and 88% want to devote more money into this
efficient vertical of social media marketing service in the future. It's no surprise considering that viewers retain 95% of a message communicated via video.
The human connection video marketing offers is the most powerful tool in your digital arsenal. Video can help you connect with customers, employees, and partners more personally than other forms of powerful digital marketing services or content creation. Whether it be creating targeted ads for social media feeds to sales videos to invites clients into a testimonial series on behalf of your company, the video will allow people to see past what's been said; reminding them that our emotional connections go beyond any technological advances made by marketers - connecting us all as one through interaction alone!
Email Marketing
Email marketing is one of the cheapest and most personal forms of communication. It provides pretty high ROI too, with $42 back for every buck you invest in it! That's a 4200% increase compared to what companies do without using this
impactful digital marketing service on their customers. An effective email marketing will help your business in the following ways:
- Build relationships
- Nurture leads
- Lead contacts down the buyer’s journey
- Convert leads into customers
- Boost sales
- Expand your audience
- Segment lists to target different demographics with customized messaging
- Engage current and potential customers
- Conduct various tests to improve metrics
- Set up workflows and email automation
Good email marketing is about being human. Make sure your emails are responsive – just like the website you're building for them to visit on their mobile device! 60% of recipients open an email via a web browser, and that number climbs higher as more people switch from desktop computers to tablets or phones.
The easiest way? Experiment with different send times, frequency, and list segments until you've found one strategy that best engages your audience in 2021 - because when it comes down to it nothing can replace authenticity.
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