Best Digital Marketing Strategies for Indian Startups

Digital Marketing
Many startups with great ideas and a lot of funding have failed in the past, solely because they lacked creativity or experience. AskMe.com, Auto Raja, Cab Auto are all examples of this; it's not enough just to come up with an amazing idea - you need a team who can execute on that vision while also innovating along the way-and funds may only get your startup so far too if there aren't any customers coming through those doors. For your business venture to succeed these days, especially as competition becomes fiercer, strategic digital marketing is the key: promoting what makes you different from other businesses out there will give potential clients more reasons than ever before why they should choose you instead of them.

Startup marketing is a completely different science. You need to choose and combine the right digital marketing channels and come up with an unbeatable strategy. The same old traditional marketing strategies don’t work well every time.

Digital marketing channels are an integral part of a startup - but not all digital strategies work the same. Some give you amazing results while others don't, so choose wisely or your big bucks will flop.

Here we will share best digital marketing strategies which you can use to grow your startup. You will have a clear idea about digital marketing strategies to boost your startup growth.

Social Media

Social Media Marketing

Social Media Marketing is essential for any successful startup. It's one of the best and most inexpensive ways to get exposure, customers, and a solid customer base for your business from day one. There are many platforms you can use but you need to make sure that they're going to be right for marketing purposes. Some popular social media sites include Facebook, Twitter, Instagram or Snapchat.

Practices To Get Success With Social Media Marketing

  • Complete your social profiles and pages with complete info, logos, and images
  • Publish useful content regularly and engage your audience with polls, Q&A, etc
  • Join your niche-related groups to reach more people organically.
  • Choose the right audience to target
  • Offer free eBooks, trials, reports, demos, etc. to collect their emails and build an email list
  • Be responsive and reply to every message and comment
Email Marketing

Email Marketing

Email Marketing is one of the most important and cost-effective techniques to grow startups. According to a study, email marketing delivers the highest ROI (Return-On-Investment) which is approximately 40x. It means you will get $40 back for every dollar spent on advertising - so it's definitely worth your time! But if you're not taking advantage of this technique yet, that could be costing you customers who are waiting on their inboxes at home for updates from your company or business

Best Practices To Get Success With Email Marketing

  • Use catchy, attractive, and engaging email titles to increase your email open rate.
  • Write your email in simple language and keep it short.
  • Break content into small paragraphs and use subheadings and bullets to make it readable
  • Explain the benefits of what you’re offering. And tell them how it can help them. Don’t try to sell them directly
  • Create funnels to get more conversions
SEO Marketing Services

Search Engine Marketing

SEM (Search Engine Marketing) is one of the best digital marketing strategies to get instant results for your startup. You can advertise on search engines for your startup and can get more exposure and sales.

SEM campaigns can exhaust your budget rapidly. To run successful SEM campaigns, you need some expertise & experience to get maximum results out of it for your startup

  • Best Practices To Get Success With SEM
  • Create a high-quality landing page with clear call-to-actions
  • Choose the right keywords to target
  • Set a bid cap and budget limit to avoid overcharging.
  • Use Google Pixel for retargeting
YouTube Marketing Services

YouTube Marketing

YouTube is the second most popular search engine in the world. There are more than 265 million active users on YouTube in India. That’s why many brands are using YouTube to reach out to their target audience. But startups are not considering YouTube as a part of their startup marketing. However, you can get amazing results in startup marketing. 

Flipkart, Hyundai, Asian Paints, Pepsi, and Coupon Dunia have grown their businesses with YouTube Marketing.
Content Marketing

Content Marketing

Content Marketing is a highly effective strategy to grow your startup. According to a recent report by the Content Marketing Institute, 90% of organizations are actively using Content Marketing for their businesses. Content marketing generates three times more leads than paid search, according to some research. It is a cheaper and effective strategy for your business.
Location: Synergy Building, 1st Floor, Rajarhat P.O, Thakdari Rd, Action Area I, Krishnapur, Newtown, Kolkata, West Bengal 700102, India

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