Web Design Ideas To Boost Conversions in 2021

Web Design Services

In 2021 the relationship between customer interaction and technology is stronger than ever, and web designing is playing a critical role in reinforcing this bond. Currently, most businesses are cutting corners with website designing and development, at a time when this should be among their top priorities. 2021 is not the time to be complacent about web design, as businesses across the world are rising to the opportunities presented by e-commerce and digital marketing. Digitally global is one of the best digital marketing agencies in Kolkata, helping their clientele boost lead generation and business expansion with web designing, and other digital marketing services including e-commerce website setup. At the end of the day, no conversions mean no business. 

At Digitally Global we are continuously improving our clients’ conversion rate using these fool-proof web design ideas that have customers coming back for more.

Consistent Branding

Your branding influences the way your audience relates to you. Regardless of the business or industry – a brand tells a story that helps the right audiences connect with the products and services. Hence, the website must match this narrative to make a business seem more authentic and engaging. That’s why it is vital to infuse brand consistency in web design. The website should have a distinctive logo placed strategically across the site along with messaging that conveys the goals and product/service in the best possible way. This helps customers visualize a brand story and help them positively associate the brand values and beliefs with the service that a business provides. Branding uniformly across a website will help build business credibility – and soon, both search engines and prospects will respond positively.

Web Design Agency

Colors And Contrast

On its own, color can influence up to 90% of a customer’s first impression of a brand. Eye-catching color schemes help a brand’s unique selling proposition stick with users, especially crucial with Calls to Action, as the user is more likely to click. The website colors contribute to familiarity and brand recognition, contrast helps website components stand out from the rest. The right colors have the power to spark emotion in the audience. Color can convey brand sentiment as well as the mood of the website. That’s why, when selecting a theme for a website, pick out colors that resonate with the brand message. 

Wise Usage of Negative Space

Negative space is an art concept that focuses on the area around and between the subject of an image or drawing. While it projects bare visuals on the surface, negative space emphasizes the subject of an image and draws focus to it. Negative space can help cut through the noise and helps keep web content crisp, clear, and digestible – leading to increased conversions. Digitally Global ensures to create a website that incorporates negative space.

Web Design

Reduction of Need For User Generated Actions

According to Hick’s Law, when a customer is presented with an overwhelming number of choices, they take longer to decide. And they may even choose to forego the decision (and the website) altogether. That’s why Digitally Global thinks CTA buttons are crucial CRO (conversion rate optimization) – CTAs tell users exactly what their next step should be. We enable users to get the information they need, right from the beginning. Popups and other interruptions that increase user clicks make the web experience more of a problem for the audience.

Performance And Speed

Slow-loading sites hurt conversions and reduce the likelihood of customers becoming repeat buyers. A one-second delay can impact the conversions by 20%! Beautiful web design won’t help to convert leads when the audience faces issues in the conversion funnel right from the beginning. Finding the right web host keeps a website performing at an optimal level and provides better server response times. According to Google, visitors leave sites that take longer than three seconds to load. Because slow sites significantly degrade UX, search engines tend to rank them lower in SERPs. It’s an essential ranking factor in Google’s SEO algorithms.

Take advantage of Digitally Global’s web designing services as your visitors have little reason to tolerate bad browsing experiences, making it imperative for brands to step up their web design game and do all in their power to enrich customer journeys. 
Location: Synergy Building, 1st Floor, Rajarhat P.O, Thakdari Rd, Action Area I, Krishnapur, Newtown, Kolkata, West Bengal 700102, India

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