With a content marketing strategy, you can create posts that will get the traffic and lead generation, your business needs, to survive. Imagine if one blog post was able to generate enough organic website visitors for its embedded links such as an e-book or free tool? It would keep generating leads long after you clicked publish.
Why just stop at traffic and leads? With your evergreen content, you can also generate revenue by experimenting with other marketing tactics such as sponsored content, social media advertising; or even distributing it more widely to help attract the attention of new prospects who might not have been aware of your brand before.
Now, let's dive in to learn the specifics of how to create a content marketing strategy. It will be like diving into an ice-cold refreshing pool that never gets old:
Define Your Goal
What's your goal for designing a content marketing plan? Before you start planning, figure out what it is that you want to accomplish. Having this information will make developing the best strategy much easier.
Conduct Persona Research
To develop a successful plan, you need to clearly define your content's target audience—also known as your buyer persona. This is especially important for those who are starting or are new to marketing. By knowing your target audience, you can produce more relevant and valuable content.
Run a Content Audit
If you've been in business for a while, review your content marketing efforts and the results from it in the last year by running a content audit. Figure out what you can do differently to increase engagement with new goals! Now is a great time to align your team's goals with those of other parts of our company so that everyone reaches their target audience at just the right moment.
Choose a Content Management System
A CMS is a key to a successful content marketing strategy because it allows you to manage, create and track your ever-evolving content. A few vital parts of managing your campaign include publishing new material when appropriate as well as analyzing how people are responding.
Determine Which Types Of Content You Want To Create
There are a variety of ways you can create content.
Publish And Manage Your Content
Your marketing plan should go beyond the types of content you'll create — it should also cover how to organize your content. With the help of an editorial calendar, you'll be on track for publishing a well-balanced and diverse library to keep readers interested in both their website as well as other sites like Facebook
So, you've got your editorial calendar set for the next year and it's full of evergreen topics. But don't neglect timely topics either - they can help generate spikes in traffic if done correctly.
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