3 BEST Digital Marketing Strategies For Startups


Digital Marketing

Email Marketing

Despite predictions of its death in the marketing world, emails are still around and delivering a handsome return on investment (ROI) to marketers.
In a recent survey conducted by Demand Metric and the Data & Marketing Association (DMA), it was concluded that email marketing had an impressive ROI of 122%.
That was four times higher than the other marketing channels which were analyzed. Those channels included paid search, direct mail, and social media.
What startup wouldn’t want that kind of ROI on email marketing? And the best thing about email marketing is you don’t have to break the bank to run an email campaign.
Though email marketing is highly effective, not all startups are able to harness the true power of email marketing. But some brands have excelled at email marketing.
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Social Media Marketing

Social media has become a powerful marketing tool these days.
According to a Social Media Examiner’s report, 90% of marketers confirmed that social media is important to their businesses. And 89% of marketers indicated that their social media initiatives have generated increased exposure for their companies.
Social media marketing, in my view, is the second most important digital marketing strategy for startups.
The following is a list of the benefits offered by social media marketing:
  • It increases exposures and traffic
  • Social media marketing develops loyal customers
  • It improves search ranking and generates leads
  • It establishes thought leadership
  • Increases in sales
So, how can you grow your brand on social media?
To build your authority on social media, you need to create high-quality content regularly. You need to maintain consistency while posting your content and also engage with your audience.
These tasks can be quite challenging. That’s why it helps to use a social media marketing tool like HubSpot.
Using it, you can seamlessly create social media content and post it manually to platforms like Facebook, Twitter, Instagram, and LinkedIn. It also provides you the option of scheduling your posts so that you can ensure a consistent flow of content.

What’s more?

It lets you engage with your audience and also monitor your social mentions.
Though businesses are increasingly adopting social media marketing, not all of them are doing it the right way. Many of them are making fatal social media marketing mistakes.
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Pay-Per-Click Marketing (Google AdWords)

No startup should ignore pay-per-click marketing.
Pay-per-click advertising offers many practical advantages, such as:
  • You can reach your customers at the right time with the right ad
  • High ROI as you will have to pay only when an interested person clicks
  • Control over how much you want to spend
  • You won’t have to wait for results
  • Data and insights to help sharpen other marketing strategies
PPC campaigns exhaust the budget quickly. So it requires a certain kind of expertise to engineer a successful campaign that generates more conversions than clicks.
Location: Action Area I, Newtown, Thakdari, West Bengal 700102, India

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