5 Key Steps in Creating An Effective Social Media Marketing Strategy

social media

Social media marketing is the new frontier for online advertising, and not everybody can find their way. Here we will share practical and essential steps towards building an effective social media marketing plan for your organization.

Know Your Target Audience

Find out which social media platforms your potential customers use, how much time they spend on social media, what times they're most active, and how they interact with each other.

The more you know about your target audience, the better you can plan a social media marketing strategy to reach them.

Set Goals

Goal setting is the cornerstone for any successful social media marketing strategy - if you don't know what you're trying to achieve, you have nothing to measure your performance against. So how do you define your social media marketing goals?

Your social marketing goals should be 'SMART', which is an acronym for:

  • Specific
  • Measurable 
  • Achievable
  • Realistic
  • Time-sensitive
social media

Identify Key Success Metrics

After determining the goals of your social media marketing strategy, next, you need to identify your key success metrics to measure their effectiveness.

You need to look for simple, straightforward metrics to track the success of your social media strategies - here are five measures to consider:

  • Referral traffic to your website
  • Impression/reach
  • Community growth and engagement
  • Sentiment
  • Conversions

Audit Your Current Social Media Presence

Now you need to audit your current social media marketing presence to see how it lines up.

Without knowing where you presently stand in the social media space, you can't construct an effective, realistic marketing plan for your business.

So how do you go about auditing your current social media presence?

Here are a few areas you should look to when auditing your position:

  • Which social media networks you're most active on
  • Whether your profiles on these networks are fully optimized
  • How many followers you have on each network
  • Which platform is giving you the highest ROI
  • How your social media presence compares to your competitors
You should always audit your current social media presence according to the goals of your social media marketing plan. Make sure you check every element that'll have an impact on your end goals.
social media


Create And Curate Content

The success or failure of your social media marketing strategy will come down to the content you create and curate.

Here are a few types of content that your social media audience generally responds best to:

  • Entertaining and useful content that solves people's problems
  • Content that spreads awareness (step-by-step guides)
  • Lists
  • Giveaways, freebies, and contests
  • Coupons and promotions

Location: Action Area I, Newtown, Thakdari, West Bengal 700102, India

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