5 Social Media Marketing Mistakes Stopping You From Getting Results

Social media marketing has been booming for years. Users are engaging with brands all over the world, and it's a great way to reach new customers! But even though you might be managing your social well, there may be some mistakes that could impact how successful you're being on this platform. 

When managed well, this channel offers a great way to reach new and potential customers. 

Let’s look at some of the social media marketing mistakes which may be impacting your social media marketing performance. And the best way to crack it is by learning through mistakes made by other businesses. Here’s a brief description of each of these social media marketing mistakes: 

No Strategy For Social Media Marketing

Social media marketing can be a tough relationship to maintain for business. It's not easy to find the perfect balance between posting and engaging with followers while also maintaining your own personal life, but it is possible! With social media strategy as your foundation, you'll have everything figured out before diving in headfirst into this complicated world of communication.

Not Structuring The Social Media Team Properly

In the absence of a dedicated team, social media becomes an additional good-to-have task for the existing team that has nothing to do with marketing. We have seen this mistake many times and we know very well what happens to such tasks- they get pushed down the list of priorities over time.

Not Aligning Content Development With Social Media Metrics And Goals 

It’s quite convenient for social media managers to direct all their energies in creating juicy content for social media and in ensuring that it is posted on time. But while creating the content calendar, most of them tend to overlook the fact that every piece of content has to serve some purpose or a marketing goal. They forget to tie content with social media goals. And after posting, they don’t think it’s important to analyze the statistics. Of course, they monitor the post-level stats, but are they monitoring the right metrics which matter to your business objective?

Getting Sidetracked By The Vanity Of Accumulating Followers

If by increasing page followers, you’re able to achieve some marketing or business goal, then the follower count metric matters. But no point in obsessing over the volume of page followers or fans, if it doesn’t align with your social media marketing goals. Build your social strategy around goals and then track success in achieving those goals.

Not Integrating Your Paid And Organic Social Media Strategies 

Social media marketing is a two-faced beast that can either make or break you. It's one thing to pour all your money into paid ads and then sit back, expecting consumers to get impressed by them as the good old days; it's another when even content with high organic reach gets pushed out of sight for non paying posts.