5 Steps To Create a Content Marketing Strategy For a Small Business

Content Marketing Agency

Content marketing is a tool that can be used to drive traffic, all while being economical and effective. At least 53% of companies use content marketing now to attract customers who will stay with them for the long run. An up-to-date website ensures efficiency on your part as well as customer retention rates skyrocketing because they are happy about what you offer. Here are a few steps to creating a content marketing strategy for small business that works:

Establish Your Mission or Goals

Like all marketing, content marketing strategies should serve a specific purpose and meet specific goals. Make these goals specific, measurable, attainable, relevant, and time-based. In other words, use the SMART strategy to create them. 
Content Marketing

Identify Your Performance Indicators

Choose key performance indicators, metrics that directly reflect how well you’re moving towards your goals. This might include (but is certainly not limited to):
  • Unique page views
  • Referral rate
  • Number of downloads
  • Net revenue
  • Conversion rates

Select Your Audience & Content Channels

Content marketing strategies rely on having a clearly defined audience. You aren’t trying to reach everyone and anyone. You’re crafting a specific message which holds value to a specific market segment full of people who are most likely to purchase your product or service. Collect demographic data from your site or social media platform. 

Establish a Schedule

Start with a basic posting schedule to avoid freaking out your followers with content overload. For blogs, consider a weekly post (same day, same time) to get into the habit. Social media posts should range between once daily and a few times each week. There’s actually science behind how often to update your company’s Facebook or Instagram. Quite a bit of the evidence out there suggests posting too frequently can be just as damaging as not posting enough, or posting inconsistently. 
Content Marketing

Refine and Repeat

With great content marketing strategies, consistency is key – don’t release just one or two pieces of content and call it a day. Learn from your KPIs, tweak your content strategy and repeat.

Over time, you’ll build a consistent foundation of valuable and relevant information that leaves your readers smarter, more well-informed, and impressed with your thought leadership.
Location: Synergy Building, 2nd Floor, Rajarhat P.O, Thakdari Rd, Action Area I, Krishnapur, Newtown, Kolkata, West Bengal 700102, India

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