Digital Marketing Trends You Can’t Ignore In 2021

Digital Marketing

The future is here, and it's time to embrace the change. From artificial intelligence to data-driven marketing, new technologies are necessary for digital marketing success in 2021. In this article, we'll focus on a few of these important trends.

We live in a world where technology moves at lightning speed and consumer behavior can be unpredictable. Marketers no longer have an option but to keep up with all the changes or face facing failure! Here is a list of a few digital marketing trends you cannot afford to miss in 2021.

Artificial intelligence-has been a topic of great debate for years, and it seems to be at the heart of everything now. What is this digital marketing trend? AI can analyze consumer behavior and search patterns to give businesses an idea of how customers find their products or services.

Programmatic advertising-is the future of digital marketing. It's revolutionizing everything, and not just because it saves you time and money; this automation makes your ads more effective by targeting specific audiences with relevant content that will convert better than ever before.

Digital Marketing

Chatbots will be an important part of digital marketing in 2021. This AI-based technology uses instant messaging to chat with your customers or site visitors day and night, no matter the time zone!

The rise of conversational marketing has made it clear: people want to be able to talk with a brand. Conversations are more personal, and brands that take advantage of this will have the upper hand in today's digital world. People respond best when an organization responds immediately - 82% prefer instant responses!

If you want to stand out in 2021, then you need to personalize your digital marketing – and that means personalized content, products, emails, and more.

Consider these numbers: 63% of consumers are highly annoyed with generic advertising blasts; 80% say they are more likely to do business with a company if it offers personalized experiences; 90%. Claim they find personalization appealing. Kevin George from EmailMonks asserts that “personalized triggered emails based on behavior is 3x better than batch-and-blast email”.

Digital Marketing

Video marketing is one of, if not the, most important trends today and likely for the next 5-10 years. These numbers show how video can be incorporated into your digital marketing strategy in 2021:

  • 70% of consumers say that they have shared a brand’s video 
  • 72% of businesses say that incorporating videos has improved their conversion rate by an astonishing 52%. 
The power to influence customers from all over the world could help you increase sales or make more connections with potential clients. 


Location: Action Area I, Newtown, Thakdari, West Bengal 700102, India

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