Is Social Media Marketing Services The Most Trending Thing Now?

Social Media Marketing

With the advent of technology, digital marketing is growing day by day. And with this tremendous growth of Digital marketing, Social media marketing services are trending among the brands and businesses.

Social media marketing is basically the use of social media platforms like Facebook, Instagram, Twitter and websites to promote the products and services. Social media marketing is gaining popularity day by day with the advancement of digital marketing and e-marketing. 

Social media has undergone tremendous changes in the way we function as a society, including the way we connect with one another. As platforms like Facebook, Twitter, and Instagram took off, businesses also took notice. They began to use these sites to further their interests through social media marketing. That's because these sites are able to change consumer behavior.

Some of the reasons why Social media marketing is trending includes-

  • Video content dominates social feeds- Nowadays people are more interested in watching videos than reading content. Therefore brands invest in video marketing.
  • Social media stories are gaining popularity with each passing day. Brands therefore focuses on creating stories in all their social media platforms.
  • Influencer marketing is another trend in today's digital market. Brands generate more ROI through influencer marketing. 
  • Businesses try to give an amazing experience to their audience with the help of Augmented reality (AR). Businesses use AR virtual stores on social media, AR and live events, AR for better brand awareness, etc.
  • Customer services nowadays are all about chatbots. 90% of businesses report faster complaint resolution with chatbots. 
  • 56% of people like messaging the companies more than calling customer service. Chatbots can save 30% on customer support costs.
Social Media Marketing

As Gen Z and Millennials lead a new wave of social commerce and engage in interactive video content and augmented reality apps, marketers will need to step up their game to stand out on social media.

It’s certain to be a big year of innovation and evolution, with many brands finally taking the leap to try new digital marketing strategies. How will you make your mark on social media in 2021?

We are a digital marketing agency in Kolkata providing numerous services in terms of SEO, Search engine marketing, Social media marketing, etc. To know more about these services and bring your business to the top contact us.

Location: Synergy Building, 2nd Floor, Rajarhat P.O, Thakdari Rd, Action Area I, Krishnapur, Newtown, Kolkata, West Bengal 700102, India

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