The Worst Advice We've Heard For Content Marketing Strategy

When you're just starting out, the advice you hear is typically quite different from that which you'll hear as your marketing strategy becomes more refined. So, for deciding regarding the content that you create and what type of content marketing strategies should be in place, there are a few poor practices to avoid if your goal is a success.

Bad Content Marketing Strategies We’ve Heard

Many people pose as experts, making long lectures on content marketing strategies, but they do not know the basics of the field. They give advice that will never work.

Bad Content Marketing Strategy: "Create Content As Fast As Possible!"

This is one of the worst mistakes you can make when developing your content marketing strategy. Creating good, relevant content takes time! You cannot create five low-quality posts every day, expecting successful results.

This poor advice is unrealistic because it requires you to throw quality out the window. You don't need to create lots of mediocre content, just some high-quality content.

Bad Content Marketing Strategy: "It Doesn't Matter What We Write About!"

This one is quite surprising, as experts in content marketing strategy share this advice.

In fact, you need to be really selective about what you write about. You can't just write about anything you feel like and expect your content marketing strategy to be successful. You don't want to write about what your competitors are writing about. Instead, you must come up with ideas unique and appreciative of your audience.

Bad Content Marketing Strategy: "We Have a Blog, So We Must Publish Content!"

This is a common saying that once you have a blog set up; you don't need to do anything else to build authority and credibility in their niche.

Start by networking with other bloggers in the same niche, which will help you gain some initial links. Then, develop relationships by commenting on other blogs and forums. Finally, share links on social media sites.

Bad Content Marketing Strategy: "Don't Network! It's 'a Spam'!"

In fact, the opposite is true: you need to build relationships!

The key point here isn't about getting something from the relationship - but more about being able to create it in the first place!

Conclusion

You can't just create content and hope for the best - it's not as simple as that. You want to make sure that the content is something your audience can share on social media.

By improving your content strategy, you will reach your audience on different platforms. What are some other ways to develop a successful content marketing strategy in Kolkata?