Digitally Global

The future is here, and it's time to embrace the change. From artificial intelligence to data-driven marketing, new technologies are necessary for digital marketing success in 2021. In this article, we'll focus on a few of these important trends. We live in a world where technology moves at lightning speed and consumer behavior can be unpredictable. Marketers no longer have an option but to keep up with all the changes or face facing failure! Here is a list of a few digital marketing trends you cannot afford to miss in 2021. Artificial intelligence-has been a topic of great debate for years, and it seems to be at the heart of everything now. What is this digital marketing trend? AI can analyze consumer behavior and search patterns to give businesses an idea of how customers find their products or services. Programmatic advertising-is the future of digital marketing. It's revolutionizing everything, and not just because it saves you time and money; this automation makes you...

Comparison shopping involves more than just checking prices. Most shoppers also are concerned with the quality of the product and the trustworthiness of a company. Does this company offer an exceptional product? Do they stand by their goods? Do their products earn positive reviews? Depending on how important the purchase is, a customer may ask all of these questions and more of each business that offers a product they want. Of course, a complete investigation into every business is time-consuming, and even the shrewdest customer only has so much time. They’ll skip the investigation if they see a quick and informative answer to their questions. That quick answer is branding. A brand name instantly informs customers about a company’s reputation, enabling them to trust the quality of each product or service that business offers. The very mention of the brand name (or the sight of the brand logo) conjures all of a customer’s experiences and perceptions of a business—good and bad. Who Emplo...

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. The most successful companies today, despite this turbulence, are ones willing to remain flexible and make changes rapidly- some even get creative with what they offer to create a more positive environment for themselves!  Despite the pandemic, many businesses remain optimistic in 2021. COVID-19 has forced the world to make significant shifts in business and marketing. Digital marketing services have become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets. We expect that number will only continue to increase in 2021. Businesses are adapting quickly to remain relevant. Here we have compiled the 2 best digital marketing services that will help your business to sustain and grow during such trying times. Video Marketi...

Email Marketing Despite predictions of its death in the marketing world, emails are still around and delivering a handsome return on investment (ROI) to marketers. In a recent survey conducted by Demand Metric and the Data & Marketing Association (DMA), it was concluded that email marketing had an impressive ROI of 122%. That was four times higher than the other marketing channels which were analyzed. Those channels included paid search, direct mail, and social media. What startup wouldn’t want that kind of ROI on email marketing? And the best thing about email marketing is you don’t have to break the bank to run an email campaign. Though email marketing is highly effective, not all startups are able to harness the true power of email marketing. But some brands have excelled at email marketing. Social Media Marketing Social media has become a powerful marketing tool these days. According to a Social Media Examiner’s report, 90% of marketers confirmed that social media is important ...

A good web development company knows that your website needs to be easy to view on different devices, such as smartphones. They work with you so that they can make sure this is covered and it shows an attention to detail that will put the best face forward for your business. DiGitally Global Our services are curated to simplify digital transformation and help you achieve your goals. Digitally offers Website-Designing, Search Engine Optimization, Content Management System, Social Media Marketing, Mobile App development, Digital-Marketing, Logo and Brochure Designs, eCommerce platform framework, Content Writing as a service. The vision of our company revolves around the saying that,` No matter which industry you belong to, every business must transform DiGitally .  And our mission is to enhance the business growth of our customers with creative design, development and to deliver market-defining high-quality solutions that create value and reliable competitive advantage to custom...

Social media marketing is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, then I can tell by your facial expression and tone that it makes sense for me to explain how easy it really is. Here are  4 reasons why social media marketing is important for your business. Improved Brand Awareness Social media marketing is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others by applying a strategy such as posting new content on Facebook or Instagram this week! By spending only a few hours per week, over 91% of marketers claimed their efforts greatly increased brand recognition which helped them generate more customers. Cost-Effective For an advertising strategy, soc...

Social media marketing is the new frontier for online advertising, and not everybody can find their way. Here we will share practical and essential steps towards building an effective social media marketing plan for your organization. Know Your Target Audience Find out which social media platforms your potential customers use, how much time they spend on social media, what times they're most active, and how they interact with each other. The more you know about your target audience, the better you can plan a social media marketing strategy to reach them. Set Goals Goal setting is the cornerstone for any successful social media marketing strategy - if you don't know what you're trying to achieve, you have nothing to measure your performance against. So how do you define your social media marketing goals? Your social marketing goals should be 'SMART', which is an acronym for: Specific Measurable  Achievable Realistic Time-sensitive Identify Key Success Metrics After ...

Social media marketing has been booming for years. Users are engaging with brands all over the world, and it's a great way to reach new customers! But even though you might be managing your social well, there may be some mistakes that could impact how successful you're being on this platform.  When managed well, this channel offers a great way to reach new and potential customers.  Let’s look at some of the social media marketing mistakes which may be impacting your social media marketing performance. And the best way to crack it is by learning through mistakes made by other businesses. Here’s a brief description of each of these social media marketing mistakes:  No Strategy For Social Media Marketing Social media marketing can be a tough relationship to maintain for business. It's not easy to find the perfect balance between posting and engaging with followers while also maintaining your own personal life, but it is possible! With social media strategy as your foundation...

 The digital marketing landscape faces frequent changes making it almost impossible to pinpoint what the future holds. However, the paradigm shift that the ongoing COVID-19 pandemic has caused in the business world has left many marketers and agencies anticipating and predicting digital marketing strategies in 2021 to stay ahead of the curve. 2020 has seen more businesses move their products and services online and employees working remotely. Consequently, the ongoing pandemic will see companies invest more in digital marketing strategies to leverage the shifting business environment. So what are the key digital marketing strategies to consider in 2021? Well, you need to engage and retain your current customers and generate more online traffic and leads to increase your sales and revenue. Below are the 3 best digital marketing strategies to consider. Increased Use oOf Social Media To Engage And Retain Prepare to dedicate more marketing resources to digital media strategies in 2021...

 As marketers struggle to adjust to COVID-19 by reducing outreach and cutting costs, now is the perfect time for small businesses to start performing search engine optimization (SEO) . SEO is a common marketing strategy that promotes your business’s rank in search engine results. Without SEO, it can be difficult to rank on the first page of Google for small businesses. It may seem like an arduous and expensive process but luckily, you don't need to spend hours researching with high-priced consultants when there are so many free or low-cost resources available online! Here are the top 5 SEO strategies for small businesses in 2021. Keyword Research And Targeting Keyword research helps businesses understand what searchers are looking for and optimize their websites to appear in the best search results for their market. Most small businesses that invest in SEO (70%) use keyword research and targeting. According to SEO company Moz, keyword research is the process of researching and iden...

Content marketing is a tool that can be used to drive traffic, all while being economical and effective. At least 53% of companies use content marketing now to attract customers who will stay with them for the long run. An up-to-date website ensures efficiency on your part as well as customer retention rates skyrocketing because they are happy about what you offer. Here are a few steps to creating a content marketing strategy for small business that works: Establish Your Mission or Goals Like all marketing, content marketing strategies should serve a specific purpose and meet specific goals. Make these goals specific, measurable, attainable, relevant, and time-based. In other words, use the SMART strategy to create them.  Identify Your Performance Indicators Choose key performance indicators, metrics that directly reflect how well you’re moving towards your goals. This might include (but is certainly not limited to): Unique page views Referral rate Number of downloads Net revenue ...